When talking about disruptive innovation it is very important to pay attention to the concepts that are used, because they can actually affect the success of a product strategy.
In other words, to develop an effective Disruptive innovation it is first necessary to disruptively innovate the paradigm of Business itself (the Fundamental Principles).
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Value chain is, in fact,
a concept related to the pre-disruption Market.
It means a series of designers, producers and distributors, each of which adds a certain value to a product.
This concept is obsolete for at least two reasons:
● the process is linear, while today it is necessary to develop network processes (in order to obtain the product flexibility required by the market today).
● the participation of the Customer in the process is lacking: without this quality the process cannot develop products that respond to the new Demand, which is in many respects flexible and hidden.
<see Collection of Articles on New Demand >
The Value Web: new non-linear form of value development
Value Chain replacement with Value Web takes place thanks to:
● the digitalization of Design / Production / Distribution systems, thanks to which it is possible to manage logistics in an extremely flexible manner,
● from the Apps, which allow Customers to participate in the product development process.
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That is today it is possible to operate – thanks to the level of “digitalisation distribution” achieved today – in
a Connected eco-system
that integrates every possible
professional operator and every Customer.
<see Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan > Value Web >
