MARKET SEGMENT
In the disruption of the Market, the current Market segments also disappear, as
● a Market segment in which to enter is no longer identified, but a new Market is created.
The revolution operated by Disruptive innovation is such that customers of a segment are attracted without entering into it (see Airbnb that has captured Customer from the Hotel sector)
● the Market in which one enters is no longer delimitable to specific segment the product arises as something much less defined from the point of view of the Target (and with the contours that change over time); in a transversal way compared to those that are the current sectors.
(see the Airbnb case, which became an informal tourism tool).
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So basically
there is no longer a target Market,
since this type of target no longer exists.
The target becomes a type of non-consuming (the new practices that Crowd develops to self-satisfy its needs).
