DISRUPTIVE INNOVATION – a sort of “revolutionary innovation”
In Disrutpive Innovation everything changes profoundly (as in the various Revolutions that took place in history).
<see What disruption essentially is (the Revolutions of human History) >
In other words, it is an innovation that is totally different from the previous ones:
both the product
and the ways of developing the Business
are revolutionized
In this “Revolution”:
● the product is developed from scratch (that type of product does not yet exist), and goes to cover niches of non-consumption, and
● the value creation and revenue models are completely different from the previous ones.
● there is no longer a focus on improving technological performance; that is, the value of innovation is not due to digitization, but to the shift in the focus of design on the human factor.
.
These changes create
a totally new Market,
with completely new rules,
illustrated in the next chapter.
.
It must be clear that
it is not the Business that creates the Disruption:
it is the Society that has entered a phase of disruption
(which is due to the fact that people are intolerant towards the quality of the products of the Market and public services, and they begin to organize themselves, with New Practices supported by specialized Social Networks, to satisfy their needs – the so-called non-consumption).
And this disruption forces the Market to follow the trends developed spontaneously by the Crowd.
