The customization of the product
INCREASES ITS USEFUL VALUE
for a Target or a specific User. And
THE UPDATABILITY INCREASES THIS VALUE OVER TIME.
The Adaptability must be precisely conceived at two levels:
– Adaptability with respect to the local context (the Market will assume the dimension of Local Business – see Rule “proximity market”)
– Adaptability with respect to the specific Customer (this is not the typical customization of the Market current, but the development of the specific product tailored to the Customer with its participation in the Design process).
