If you want to adapt your strategies to new trends it is necessary to understand that Marketing must do breakthrough, and not evolve current strategies.
Toward a New Marketing
Crowd-driven Innovation/Crowdsourcing
Value-oriented innovation new Value proposition
Trends Forecasting for the Disruption Age
See also:
● The fundamental trends of the new innovation Era (Disruption)
Luca Bottazzi was ● Business Innovation Consultant ● owner of Web Agency.
And it is currently ● Smart Innovation Consultant for Governance and Public Administration <see>
He is also the author of analysis and reflections on modern Democracy, developing in this regard Vision and Mission original that represent a novelty in the sector (see “Beyond Social Democracy”, “Introduction to Direct Democracy”, “Towards a Welfare 2.0”). <see>