The Market is in crisis due to the fact that Business is not developed – as required by the current situation – in a context of Disruptive Innovation° (of Paradigm shift°). That is, among other things, Sustainable Innovation°, Integral Innovation° and Crowd-driven innovation° (characterized by Value-oriented innovation, New Vision°).
The lack of real sustainability°, of integration in a coordinated Innovation Ecosystem°, and of the participation of the Users inevitably leads to a failure of the strategies.
In other words, we are at a breaking point (disruption point) of the evolution of the market (of the Western Society): change (radical, disruptive) today is not an option, but a necessity (or one changes, or is out of the Market).
This inability to develop an innovation that goes beyond the now obsolete Market and Government Paradigm is due to the specific:
► the Public Administration continues to be oriented towards costly (insustanable) solutions , which in addition to causing materially unsustainable expenses, do not produce an effective satisfaction of the needs of citizens. When a smart use of low-tech° technologies would allow to obtain, with forms of Government and Administration participated by Citizens/Users, extremely economical solutions able to effectively increase the quality of life in the City (thanks to the tools developed today with ICT).
In addition, the Public Administration continues to make decisions top-down, which appear to be detached from the real needs of the citizens (ignoring the demand for participation in the administration of the territory).
<see Is an innovation of the current forms of government possible? >
► the Big Players of the Market continue to develop a pseudo-innovation that does not take into account the actual situation of the Market (real Demand) because:
– they think they can continue to develop the current strategies that can force Consumers to buy in “emotional” mode (this in a moment of strong reduction of the spending of Consumers, the products lack a value that justifies the expense for the purchase).
– but, even if they wanted to, they are not able to adapt to the new trends because they do not have a culture that allows them to understand the essence of the new trends, of the new Business models (moreover their structures are defined in a way that is not it is possible to adapt them to the disruptive methods – design/production/distribution – of the new phase of the Market).
< see The great Firms are not able to develop disruptive innovation within them >
< “Smart Manufacturing, the misunderstanding on the term Industry 4.0” >
The problem of the crisis of the Market (of Smart Cities, Mobility, GDO, etc …) is related to the following factors (basically an inability to understand the trends, which, paradoxically, leads to try to solve problems with the same methods and tools that created them).
▫THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable)
One of the fundamental problems of the Market is that today there is no effective and sustainable innovation (a Value-oriented innovation), that is able to develop a satisfaction of real needs of customers (which in times of crisis can not afford to buy non-essential products).
So
it is necessary
TO RESET THE INNOVATION.
Or to transform the current in-sustainable innovation into a (real) Sustainable innovation°
< see “The real innovation of Urban Mobility ” >
< see “The need to define the meaning of Innovation” in “Disruptive e sustainable are the same thing” >
An innovation that is able to produce real value for the User (and for the Company) must be developed in an Innovation Ecosystem in which the new products can be integrated effectively. Integral Innovation
.
More specifically, today there is the need to have a New Vision°.
Without a New Vision we are not able to develop a radical change in the business approach required in this moment of disruption of the linear evolution of the Market.
In order to develop successful strategies, it is necessary to be able to “visualize” the scenario in which the new products will be inserted through a correct Trends forecasting. Trends forecasting
In other words, it is not possible to conceive truly innovative products (ie products that effectively manage to change people’s quality of life for the better) if we are not able to understand what the specific – radical – changes will be in every sector of people’s lives,
.
We must remember that a successful strategy today must therefore be developed by enabling crowd
to collaborate in the product development process (a pro-active question develops in which the Customer becomes pro-sumer).Crowd-driven Innovation
