How C. Christensen revised his initial thesis on Disruptive innovation

The fact is that C. Christensen has revised his initial thesis on Disruptive innovation in “Competing against luck”, a book in which he explains how

the strategic value of the product
in this phase of the market is not technology

(now consumer technologies, few dollars and easy to implement in the product, are available to everyone) but

the strategic value is based
on the service performed by the Product for the Customer

(“Job to be done”).

<see my C. Christensen and Purpose business (Job to be done)>

So according to the most updated description of C. Christensen, a Disruptive innovation

► is based on a product designed by people who are able to interpret human needs – and not by technologists.

► the product must represent an absolute novelty for the Market: its strength lies in the ability to create a new market, in which the Company is the first mover, with all the advantages of the case.

.

A Disruptive product must not only attract “a lower end of the market which had been ignored by the existing market players.”,

But must be able to develop exactly what the Customers need: for this reason the Disruptive companies (StartUps) are able to identify non-conmption niches, i.e. those solutions self-produced by users (for example forms of alternative consumption). And turn them into Business.

.

Having said that, Uber is very innovative. But it is not disruptive (it is not a new product, but it definitely improves the Taxi service from the Consumer point of view).

More disruptive is BlaBla Car: an urban version of this service would put Uber in serious difficulty (there is a project of something like this, if you are interested).