Disruptive innovation
must be understood in its essence,
otherwise strategies are developed
without the awareness of what is being done
(ie we produce results different from those envisaged: flop).
We must bear in mind that non-disruptive innovation (linear or incremental innovation) has its own raison d’etre. In particular for the current large players of the Market, which are not able to develop disruptive innovation.
< see “The great Firms are not able to develop disruptive innovation within them “ >
< see “The misunderstanding on Industry 4.0: towards Manufactoring 4.0 “ >
That is, a non-disruptive innovation can still bring strategic advantages (although temporary): but only if you are aware of what you do, otherwise resources are wasted, and flops are produced.
.
It is therefore important to understand that
paradoxically
ADVANCE TECHNOLOGIES
(and the Advanced engineering)
ARE NOT DISRUPTIVE
< see “Disruptive innovation is not based on technologies “ >
This is because
1) disruption is driven by new people’s needs. That is:
● Consumers can no longer afford to spend for what they are not strictly useful (while today they are taken by the super-Marketing to buy non-useful products, by the Image-Value – and Advance technologies are indeed an instrument of this Marketing).
< See “The change of the current goals of the Market“ in “The new direction of the innovation” >
● Consumers need tools that allow them to develop new “Lifestyles” (ie new practices).
2) the current “low-tech” are more than enough to create tools able to develop innovative practices that can significantly improve the quality of life of people (at affordable costs).
< see “The role of technologies in innovation“ >
