It is not a question of Digital age,
but of Disruptive age°:
ie the focus must be on the fact that we live in a phase of “revolution” of material needs and aspirations of people for whom it is necessary to redefine the paradigm of innovation.
It is therefore necessary to take into consideration the characteristics of the Disruptive innovation required at this stage of the Market. Like the fact that it is not about concentrating on technologies (nor on the AI).
< see “The role of technologies in innovation“ >
The “Digital innovation”, or an innovation that focuses on the process of digitizing human practices, leads to the lack of the necessary innovation goal today: the human factor.
Therefore are not necessary the “digital thinkers”, but people able to reintroduce in the Market the fundamental tool to understand how to satisfy the Demand: the intuition of the entrepreneur.
< see “The great Firms are not able to develop disruptive innovation within them” >
