The various positive and negative characteristics of Innovation are summarized in the GUIDELINE for an analsysis of Business innovation documents of TrendInsights.
And in particular in the “Guidelines [3]: Table for Assessing Disruptive Innovation”, summarized below [see complete table]
|
SUSTAINING |
DISRUPTIVE |
|
MARKET SECTOR SEARCH to enter |
i CREATE A NEW SECTOR |
|
BEAT THE COMPETITION |
THERE IS NO COMPETITION |
|
MONOPOLY (eliminate competition) |
OPEN MARKET |
|
i CRONYSM |
FREE FROM TIES WITH GOVERNMENT |
|
i IMAGINARY QUALITIES |
i NEEDS OF PEOPLE already highlighted by non-consuming new Practices |
|
DECLINATIONS OF EXISTING PRODUCTS |
i QUALITIES THAT SATISFY PEOPLE’S NEEDS |
|
“IMAGINARY” VALUES |
i UTILITY-VALUE |
|
● TOP-DOWN “INVENTED” PRODUCTS FROM MARKETERS WHO HAVE NO EMPATHIC RELATIONS WITH CUSTOMERS |
i PRODUCTS ARE DESIGNED IN A STRONG COLLABORATION WITH THE USER (or the Startupper is itself a User). |
|
IMPROVEMENT OF EXISTING PRODUCTS |
i Invention of a NEW OFFER FROM SCRATCH |
|
Design-top down, disconnected from real needs |
BOTTOM-UP DESIGN |
|
CENTRALIZED PRODUCTION – Industrial Production |
DISTRIBUTED MANUFACTURING – Decentralized (Local) manufacturing, Proxymity production |
|
VALUE CHAIN, linear development, top-down controlled |
i VALUE WEBS, a Connected eco-system that integrates every possible professional operator |
|
Centralized production involves TRANSPORT and INTERMEDIATION |
i In the PROXIMITY BUSINESS – ABSENCE OF TRANSPORT and DISINTERMEDIATION |
