Obviously today it is possible to develop Sustaining Innovation strategies.
But the success of these strategies is a condition that cannot last long,
as new Startups are constantly emerging
that can satisfy the new Disruptive Innovation Demand,
AND THE SPACE FOR PRODUCTS OF THE CURRENT GENERATION (SUSTAINING) ALWAYS BECOMES LESS.
Some innovation problems
In order to develop Disruptive innovation strategies it is necessary, upstream of everything, to understand the essence of some problems related to it.
The incompatibility of the two forms of Innovation (Disruptive and Sustaining)
If you do not adopt a radically new Business model (redefinition of Value proposition, Market Sector, etc …) Businesses of “Hybrid Innovation” Disruptive/Sustaining innovation are created which are not able to maintain any success achieved over time.
The problem is that the two forms of innovation are so differen that
the key elements of them,
when inserted into the same strategy,
COME INTO CONFLICT WITH EACH OTHER.
In this situation, conflicts are generated, which over time cause the system to degenerate.
<see The failure of Hybrid innovation (Disruptive + Sustaining Innovation) >
The need for a fresh start in order to develop Disruptive Innovation
Another problem is that the Disruptive Innovation that the Market needs more and more
can only be developed with a fresh start,
DUE TO MINDSET’S INCOMPATIBILITY PROBLEMS AND STRUCTURES
OF THE CURRENT COMPANIES
towards a radical innovation of themselves (to develop Disruptive Innovation it is first necessary to innovate radically themselves).
<see The Company Immune System: why the big Companies cannot develop real innovation >
Therefore new truly DisruPTive strategies can be developed only:
● from Startups that are born from scratch.
● by spin-off of established companies.
<see How can companies change themselves? >
Disruptive Business Consulting is (radically) changing
One of the main problems is that the philosophy underlying the current Business Consulting is wrong: in fact
today it claims to
PROVIDE ADVISES ON THE DISRUPTIVE INNNOVATION
WITHOUT FOLLOWING, THE PRINCIPLES
OF THE DISRUPTIVE INNOVATION.
<see How can companies change themselves? >
A framework for diagnostic assessments of Business innovation capacity
In order to improve the effectiveness of Business analysis, TrendInsights has developed a Guideline which, among others, helps to understand the essentiality of the problems that the current market encounters when embarking on the path of Disruptive Innovation.
The Guideline highlights how inserting elements incompatible with a Disruptive innovation strategy jeopardizes its success.
The Guideline Articles illustrate a series of fundamental Keypoints of the two forms of Disruptive and Sustaining Innovation that allow analyzing Business Plans (or, more generally, business cases)
TO VERIFY HOW MUCH
THEY ARE RESPONDING TO THE PRINCIPLES
OF DISRUPTIVE INNOVATION
In particular the “Comparative Table of Keypoints of Disruptve/Sustaining Innovation“, a Summary table of the Keypoint set to implement a diagnostic assessments of Business innovation capacity <see Comparative Table of Keypoints of Disruptive/Sustaining Innovation >
