Due to the barrier to innovation (real, disruptive) posed by the incumbents, a “bass innovation” is being developed, crowd sourcing. <see Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market >
The approach to the market is radically changed: we go towards a participatory marketing <see The problems of the current Market strategies: toward a crowd participated Marketing >
Luca Bottazzi was ● Business Innovation Consultant ● owner of Web Agency.
And it is currently ● Smart Innovation Consultant for Governance and Public Administration <see>
He is also the author of analysis and reflections on modern Democracy, developing in this regard Vision and Mission original that represent a novelty in the sector (see “Beyond Social Democracy”, “Introduction to Direct Democracy”, “Towards a Welfare 2.0”). <see>