Not understanding the real meaning of the actions that are being developed can lead to fatal problems.
One of the current problems of the Market (and of the culture that is produced around it) is not understood that Disruptive innovation is a “revolution” of the context in which it operates; and that Disruptive innovation involves a fresh start (a radical change in culture, of the mindset used up to that point).
And so
it is a non-sense to expect Disruptive innovation
from the great Players of the Market.
There is a tendency to develop a culture of Disruptive innovation of convenience.
One of the problems of this is that those who today talk about Disruptive Innovation do so by
focusing on the negative factors related to it
BECAUSE, NOT KNOWING THE FUND THE QUESTION,
THEY ARE NOT IN GRADE OF
DESCRIBING THE POSITIVE ASPECTS OF THE PHENOMENON.
