Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the Market that is not able to perceive what the real changes are taking place.
Radical changes are not an option: those who do not adapt to the new Demand° are out of the Market.
There are a lot of misandestundings about Disruptive innovation°.
In times of radical change (Breaking Point°) like the current one innovation – changes in strategies – it is necessary to follow the principles of Disruptive Innovation, or changes are produced that do not bring anything positive to the Value of the product (to the results of sales).
That is when you are in a phase of non-linear evolution (Disruption Age°) it is necessary to make a radi”cal change of mindset and structures (a true change of the Business Paradigm).
The Disruptive Innovation
In the eras of disruption it is necessary to develop new skills of interpreting the New Demand° (a Trends Forecasting more suited to the new Disruption Age°). Trends Forecasting for the Disruption Age
Today it is necessary to develop a New Marketing° that overturns its paradigm, the Marketing of pro-sumers (the Participated Marketing).Toward to New Marketing (1): Beyond the tools of the current market
To understand the New Demand, it is necessary to understand that either we adapt to trends
with a correct interpretation or sooner or later we are thrown out of the market (or politics). Trends Forecasting for the Disruption Age
The new Demand
The New Market is characterized by a new Demand, which consists in the requests of Consumers who can no longer afford to spend on current products based mainly on an Emotional Value (there is the need to return to produce value that is actually useful for users). <see Value-oriented innovation new Value proposition>
♦ The characteristics of Demand are changing in the new Market: there are evolving needs, and an evolution of consumption (Customers are constantly discovering new aspects of their specific needs). The hidden demamd (the virtuous circle of innovation)
The need of a New Marketing
The Market players, in order to be able to sell their products, must radically change their processes – from marketing to production (and distribution).
We need a radically new Marketing:
♦ CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. does not have a culture suitable for understanding the real meaning of current strategic trends. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.
→ <see The problems of the current Market: strategies: toward a crowd participated Marketing>
→ <see Hidden Demand / Evolving Needs>
♦ CROWD IS THE BASIC RESOURCE OF THE NEW ECONOMY. The satisfaction of needs can be developed effectively only when the holders of the needs are directly involved in the solution design process. Crowd-driven Innovation/Crowdsourcing
♦ THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers. Toward a New Marketing (1): Beyond the tools of the current Market
New production and distribution processes
Production and distribution processes change radically.
♦ THE CURRENT CONCEPTION OF INDUSTRY 4.0 DOES NOT REPRESENT A REAL INNOVATION at all. New truly disruptive trend is developing from the point of view of the Product and the Production/Distribution phases: Smart Manufacturing. Industry 4.0: the Smart manufacturing
♦ We will return to a dimension that recovers many aspects of manufacturing: there will be innovative formulas such as Franchising-Transplant Factories.
→ <see Manufactory 4.0 e Franchising-Transplant Factories>
♦ We will return to a dimension that recovers many aspects of manufacturing: there will be innovative formulas such as Franchising-Transplant Factories.
