Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the Market that is not able to perceive what the real changes are taking place.
Radical changes are not an option: those who do not adapt to the new Demand° are out of the Market.
There are a lot of misandestundings about Disruptive innovation°.
In times of radical change (Breaking Point°) like the current one innovation – changes in strategies – it is necessary to follow the principles of Disruptive Innovation, or changes are produced that do not bring anything positive to the Value of the product (to the results of sales).
That is when you are in a phase of non-linear evolution (Disruption Age°) it is necessary to make a radi”cal change of mindset and structures (a true change of the Business Paradigm).
The Disruptive Innovation
In the eras of disruption it is necessary to develop new skills of interpreting the New Demand° (a Trends Forecasting more suited to the new Disruption Age°). Trends Forecasting for the Disruption Age
Today it is necessary to develop a New Marketing° that overturns its paradigm, the Marketing of pro-sumers (the Participated Marketing).Toward to New Marketing (1): Beyond the tools of the current market
To understand the New Demand, it is necessary to understand that either we adapt to trends
with a correct interpretation or sooner or later we are thrown out of the market (or politics). Trends Forecasting for the Disruption Age
.
To effectively deal with the breaking point° of the current disruption market Age ° (to understand the real new Demand°),
it is not a matter of doing a Mash-Up of the current methods,
but, above all, it is about
TO RADICALLY CHANGE THE PARADIGM SHIFT°
of BUSINESS (of MARKETING).
The question is that Disruptive Innovation°, the disruptive change is not an option°.
In the new phase of Marketing, Marketing is no longer a way to promote, but a way to understand (upstream of the product concept).
In other words, a hybrid method is an integration of the current top-down Marketing (promotional) with the new Marketing° of the Sensitive Intuition° (a Participated Marketing °).
► It is not a question of improving companies (Management, Marketing and Structure), but of carrying out a radical paradirgm shift
New demand requires a radical change
in the approach to the development of a product
that the incumbents
ARE NOT IN A POSITION TO CHANGE INTERNALLY
The great Firms are not able to develop disruptive innovation within them
The disruptive change is not an option°: those who do not adapt to the new Demand remain out of the Market.
What is needed is therefore a radically new New Marketing° (a Participated Marketing° which is based on a Crowd-driven Innovation°) able to develop new Values°. Toward a New Marketing
see PouUps:
Crowd-driven Innovation/Crowdsourcing
Value-oriented innovation new Value proposition
The hidden demamd (the virtuous circle of innovation)
Trends Forecasting for the Disruption Age
see also (the link is opened in new page)
<see The problems of the current Market: strategies: toward a crowd participated Marketing >
<see The fundamental trends of the new innovation Era (Disruption>
