The recession of the Market (pre-covid) derives mainly from a contraction in demand caused by a misunderstanding on the concept of innovation (improve the useful quality of the products). The solution is the recovery of the actual innovation that in this phase of history is presented as Disruptive Innovation: a new form of innovation that pays attention to people’s needs. <see “The concept of Innovation (introduction to the Disruptive Innovation)”>
There is also a “Guideline to Dispurtive Innovation (with a “Table of assestment “) <see>
<see Index of Articles>