■ Key Topic: Social Impact
The new Value proposition: the problem of ethical (ideological) values
The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…
Decalogue of Rules of Real (Disruptive) innovation
In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…
‘The New Wave of crowd-trends: an introduction to Social trends INNOVA’≈
The strategies used so far have created a “doped” Market situation that has created problems for the Customers (low product quality, excessive costs, etc.). Now, new spontaneous (Crowd-driven) Trend are arising that are in contrast with these strategies. INNOVA presents some concepts of new generation solutions.
Disruptive innovation: religion, scam or necessity for those who want to stay in the market?
Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?
