■ Key Topic: #Bottom-Up Market/Crowd-ization
Decalogue of Rules of Real (Disruptive) innovation
In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…
°A real disruptive innovation radically changes the relationship with the Customer
Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….
°We don’t need new experts, but we need to integrate in design real expert: the End users
We don’t need new experts, but we need to integrate in design real expert: the End users
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
Business problems: the difference between original and current marketing
The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product
The wrong interpretation of the Customer Experience
With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.
The need for participation in the Public Administration
Market and Government operate in a strictly integrated way. For this reason it is not possible to deal solely with improving the Market. But it is also necessary in some way
to reform the Government system.
As in the Market it is necessary to integrate the Customer in the Product creation process, in Government it is necessary to develop Participatory Policies.
‘The New Wave of crowd-trends: an introduction to Social trends INNOVA’≈
The strategies used so far have created a “doped” Market situation that has created problems for the Customers (low product quality, excessive costs, etc.). Now, new spontaneous (Crowd-driven) Trend are arising that are in contrast with these strategies. INNOVA presents some concepts of new generation solutions.
*Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan (FabLab 2.0)
The Fab Labs are part of the Market that is now at sunset (a failed Model). But from some qualities of Fab Labs new Business Models can be born (and new ways of Production/Distribution).
New modality of Consumerism: the New Demand (Key of Changes #2)
To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST
∙Innovation is intrinsically (historically) bottom-up
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
The problems of the current Market strategies: towards a crowd participated Marketing
CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.
