■ Key Topic: #Big Data/Analytic Marketing
Disruption is a quantum leap that can not be predicted with statistics
Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
Paradoxically putting the focus on profits the profits end up ending
Foreign outsourcing is an excellent choice for linear innovation, but a fatal choice for disruptive innovation. The fact is that today, in a society that…
Trend Forecasting for the Disruption Age
Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.
The wrong interpretation of the Customer Experience
With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.
