sub-argum: Wrong Strategies
Are the Autonomous Vehicles really disruptive?
Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see Why developing technologies are…
Why does innovation fail today? The inability to understand in new Customer Needs
► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.
Misunderstanding: CONNECTED CITY (connected vehicle)
The main factors of the failure of the Mobility policies. It’s about starting out redefining,, above all, the paradigm of mobility.
The following are developed: ● an analysis of the specific problems of mobility solutions ● notes for a new innovation vision ● an analysis of the emergence of new trends.
The wrong interpretation of the Customer Experience
With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.
Does it really exist to the possibility of having an Artificial Intelligence? (the unsustainability of the AI) [1]
Can a “machine” actually make correct decisions? Science, with fundamentals principles (many Nobels) says NO. Let’s see why.
The basic misunderstanding on Real (Disruptive) Innovation
Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).
^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
Disruption is a quantum leap that can not be predicted with statistics
Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…
