sub-argum: Corporate
˟∙The Company Immune System: why the big Companies cannot develop real innovation
What are the reasons why the Incumbents are unable to innovate and regain sales success? . One of the reasons is the existence, within…
Why the big companies cannot innovate within them (brief)
The current Companies cannot really transform themselves. In order to respond to the new Demand it is necessary 1) to develop a new generation of…
A new role for Advertising: the need for disruptive innovation of the Model
Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
Why the big companies cannot innovate within them [2]
Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.
∙Why the big companies cannot innovate within them (Disruptive mindset) [1]
It is useless to try to bring innovation into companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation…
The Entrepreneur’s DNA
There are no new qualities of entrepreneurs. The problem is the lack of traditional entrepreneurs.
The lack of a real Innovation
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.
∙The need to update the Peters Principle (the issue of the incompentence)
The Peter principle must be updated as the Market has changed profoundly since the text was written: TODAY COMPETENCE IS ALREADY EXCLUDED IN THE RECRUITMENT PHASE.
