■ Collection of Articles: §Incumbents Failure
How can companies change themselves?
What cannot be done for the big companies The current Market crisis derives substantially from an inability by most players to understand the meaning of…
‘Manifesto of Innovation (1): the basic principles of sustainable innovation’≈
Today there is no critical reflection on the failures of the Market, and therefore it continues unabated to proceed WITH THE SAME MINDSET (PARADIGM) WHICH HAS PRODUCED THE PROBLEMS THAT WE WANT TO SOLVE. A reflection on the basic principles of sustainable innovation.
‘Manifesto of Innovation (2): Innovation in the new post-industrial Market’≈
A third phase of the development of the modern (post-industrial) Company / Market is in progress. THE SOCIETY MANAGEMENT AND DEVELOPMENT PROCESS IS NOW MANAGED “BOTTOM UP”. A new Economy based on Subsidiarity is developed, and A POST-INDUSTRIAL PRODUCTION MODE THAT EXCEEDS THE “MASS PRODUCTION”.
Decalogue of Rules of Real (Disruptive) innovation
In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…
Why does innovation fail today? The inability to understand in new Customer Needs
► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.
Guidelines [1]: Basic Q&A on Disruptive innovation
We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….
Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation
INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS) Today, most of the big Companies’ strategies are bankrupt….
˟The failure of Hybrid innovation (Disruptive + Sustaining Innovation)
In developing a strategy of Disruptive innovation WHEN EVEN JUST A PART OF THE “OLD RULES” IS INTRODUCED, CONDITIONS ARE CREATED FOR THIS STRATEGY TO BE A FAILURE. Even when there is a potentially winning idea at the base of the product, if in the strategies a key element of the declining Market is introduced (Sustaining Innovation), the product cannot develop its potential in the nascent Market.
This because the two forms of innovation that we seek to integrate ARE TOTALLY DIFFERENT (“opposite”)
(the mindset of the two types of people operating within the Company is substantially different). CASE: Hybrid – John Deer
˟The Over-serving/Under-serving problem of the Incumbents
One of the problems of the current Market (del Incumbents) is that in it, at the same time, the Customers are Over-served and Under-served. In…
Be careful: most successful companies are not real innovators (disruptive innovators)
Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…
°Why top-down “guided” innovation cannot work
A top-down planning – by the Government – of the Market (and, more particularly, of Innovation) is perhaps possible in the Incremental development moments of…
Are the Autonomous Vehicles really disruptive?
Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see Why developing technologies are…
Why disruptive innovation is not an option
We are at a breaking point° (disruption point °) of the evolution of the Market (of the Western Society): change (radical, disruptive)TODAY IT IS NOT…
˟∙The Company Immune System: why the big Companies cannot develop real innovation
What are the reasons why the Incumbents are unable to innovate and regain sales success? . One of the reasons is the existence, within…
There is no “Culture of Disruptive innovation”, but an Aptitude for innovation
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
