■ Collection of Articles: §West Crisis
The problems of the Society and the Market (introduction to the INNOVA approach)≈
The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.
Causes of the crisis in our System (poverty and ineffectiveness of the institutions)°
The basic problem of the current recession is that we do not try to understand what are the causes of it, so we continue to…
The lack of a real Innovation
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.
