■ Collection of Articles: ►§ INNOVATION REDEFINED
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C. Christensen and Purpose business (Job to be done)
The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the…
INTRODUCTION
TO GUIDELINES TO DISRUPTIVE INNOVATION
Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION
°Integral Innovation – Innovation Ecosystem + Crowd Innovation
In the current disruption market phase, in which the Society is going through a period of radical change in every sector of social life (and…
°The hidden demand (the virtuous circle of innovation)
One of the problems of interpreting consumer needs is that in moments of change like the current one (disruption) THE NEEDS ARE MOST PARTLY HIDDEN…
Guidelines [1]: Basic Q&A on Disruptive innovation
We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….
°Sustainable Innovation
Today, Sustainable innovation is wrongly conceived as a quality of correctness. An ideological level in which the focus is placed on issues apparently of Social…
The basics of the Disruptive innovation process: the Lateral thinking
In the Disruptive Age market, in order to satisfy the new Demand first of allit is necessary to redefine your mindset. In order to be…
There is no “Culture of Disruptive innovation”, but an Aptitude for innovation
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
Trend Forecasting for the Disruption Age
Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
∙The concept of Innovation (introduction to the Disruptive Innovation) [1]
THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).
°Towards a new conception of Globalization (Key of Changes #4)
The current mode of Globalization of the Market is one of the factors of the current recession. Globalization is not a problem in itself:…
New mode of Innovation (Key of Changes #3)
In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.
∙Innovation is intrinsically (historically) bottom-up
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
The lack of a real Innovation
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.
