Tag: Imaginary Values/Utility-Value
Posted in .
°We don’t need futurists, but a new generation of Designers
We do not need futurists. The future of Incumbents who live in the “imaginary” world,the world that “sell” to the Customer, and in which they…
Posted in New Value
The new Value proposition: the problem of ethical (ideological) values
The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…
Posted in Marketing 2.0
°We don’t need new experts, but we need to integrate in design real expert: the End users
We don’t need new experts, but we need to integrate in design real expert: the End users
