Tag: Hidden/Evolving Needs
Posted in .
Evolving Needs
In times of rapid change, the needs of consumers are constantly evolving. That is, the Users, using innovative products (which allow new ways of satisfying…
Posted in Marketing 2.0
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
