Tag: Crowd Driven Innovation
°Crowd-driven Innovation/Crowdsourcing
Crowd is the basic resource of the new economy. The Principle, in terms of social sciences and the market is: the satisfaction of needs can…
Posted in Marketing 2.0
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
∙Innovation is intrinsically (historically) bottom-up
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
