Posted in .

°How small Startups can take customers away from big companies?

1) Startups that today put the Incumbents in difficulty – the established Business in the sector – DO NOT ENTER IN COMPETITION WITH CON BIG…

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Posted in Culture

The new approach to Disrutpive Innovation Business: driven by examples

At the base of the market crisis there is a “cultural issue”. Today the Market requires a new form of innovation (Disruptive innovation), but THERE…

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Posted in .

How does work change with the availability of new technologies?

In order to understand how the world of work will look in the future (the production methods, the way people work, etc.) the current technological…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Consulting

Disruptive Business Consulting [1] – How disruptive Business Consulting changes

Today Consultants claim to PROVIDE ADVISES ON THE DISRUTPIVE INNNOVATION WITHOUT FOLLOWING, THE PRINCIPLES OF THE DISRUPTIVE INNOVATION ► The return to the innovation dimension of the past ► The “cultural question” (why the need for disruptive innovation)

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Posted in .

The basics of the Disruptive innovation process: the Lateral thinking

In the Disruptive Age market, in order to satisfy the new Demand first of allit is necessary to redefine your mindset. In order to be…

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Posted in Big Change

The drive for change: the urgent needs of Customer

We live in a historical moment like those that preceded the phases of radical change as it was, for example, for the French Revolution: people…

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Posted in .

‘Some misunderstandings about disruptive innovation

. . ● IT DOES NOT MATTER TO DO THE FIRST THINGS IN A BETTER WAY: the ongoing disruption is a quantum leap in which…

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Posted in Technologies

Not disruptive technologies, but disruptive concept (enabling technologies)

  Today the market is in crisis due to a wrong interpretation of the change taking place. This happens because the New is interpreted with…

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Posted in Disruptive Innovation

The Disruptive Innovation: key points

There are at least two types of innovation, the one incompatible with the other: ► incremental innovation (a linear evolution made of an increase in…

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Posted in .

°The importance of understanding how barriers to innovation work

To understand why the barriers to innovation are placed on the market today, we must first understand why these barriers have been set by the…

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Posted in Public Administration

°Why top-down “guided” innovation cannot work

A top-down planning – by the Government – of the Market (and, more particularly, of Innovation) is perhaps possible in the Incremental development moments of…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

˟The need to see the whole picture: integration of products into an ecosystem

To understand how some “of the future” technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is…

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Posted in Fake-Trends Trend Forecasting/Market Analysis

Are the Autonomous Vehicles really disruptive?

Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see  Why developing technologies are…

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Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today? The inability to understand in new Customer Needs

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in .

Disruption overturns the methods of product development: the participated Marketing

Due to the barrier to innovation (real, disruptive) posed by the incumbents, a “bass innovation” is being developed, crowd sourcing. <see Towards a New Marketing…

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Posted in Company 2.0 non-disruptive mindset

Why disruptive innovation is not an option

We are at a breaking point° (disruption point °) of the evolution of the Market (of the Western Society): change (radical, disruptive)TODAY IT IS NOT…

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Posted in Automotive

How the big players can act: possibility and impossibility (Case of Automotive)

What is the future of the Automotive big Players? Of course, the Incumbents must not give up. But they must understand that they have to:…

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Posted in .

China is not a disruptive market at all

China is by no meansa place in which Disruptive Innovation develops (and it is therefore destined to lose the confrontation with the Western Market in…

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Posted in Company 2.0

The disruptive Ecosystem cannot be developed by the incumbents

To be able to develop a real Disruptive innovation there is need for an Ecosystem that favors this form of innovation. In fact, disruptive innovation…

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Posted in Industry 4.0/Smart Manufacturing

Industry 4.0: the Smart manufacturing (& SmartFAB)

The new phase of the Market will be characterized by a new production mode that “Revolutionizes” the current methods: Smart Manufacturing. The current conception of…

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Posted in Automotive Fake-Trends Trend Forecasting/Market Analysis

“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car

  The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in Automotive Fake-Trends

Beyond the focus on futurist goals

For example, in the Automotive sector the essential elements of the current futurist goals will remain. But the current “science fiction” aspects will be abandoned,…

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Posted in _

Change does not involve digitalization: the problem is precisely excessive technology

today it is thought to be necessaryREACT TO THE CRISIS WITH A GREATER TECHNOLOGY(A.I., Autonomous vehicle, facial recognition,digitalization of processes, etc.)WHEN THE CRISIS IS CAUSED…

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Posted in Big Change

Disruptive Innovation is a leap that eliminates the current Market sectors

Market sectors are not changing quickly, BUT THEY ARE CHANGING IN A DISRUPTIVE WAY In disruptivity there is no change in the current sectors of…

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Posted in .

Why Industry leaders do not defend the new Markets of disruptive innovation

Industry leaders cannot defend the marketdeveloped by disruptors asTHIS MARKET IS PUTTING AN END TO THEIR BUSINESS (at least in their current size). Mindset and…

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Posted in Governance 2.0

Why the “joint” between Business and Public Institutions can no longer work

Joints between Businesses and Public Sector institutions are part of the world today in rapid “disruption”. In other words, this is the phase of evolution…

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Posted in .

°The conflict between the old and the new Business model

In order to develop the new Value required by the New Demand it is necessary to develop Disruptive Innovation both in the Company (mindset and…

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