The strategies of the Incumbents are based precisely on the “overcoming” of the Supply and Demand Law. In the last decades
the Demand was brought to adapt to the Supply.
That is, they succeeded in inducing the Customer to purchase products that did not offer real utility for it (but moved him to buy at an emotional level)
In this way the Companies have developed a mindset that has impoverished the ingenuity of the people inside the Companies (starting with the CEO); and now they are no longer able to follow the new Demand (which requires the satisfaction of complex needs).
