Today the Market, to solve the problem of the crisis, proposes a “Futuristic” vision that is in itself unsustainable – it can only lead to the development of ruinous strategies (this vision includes an Artificial Intelligence in the “autonomous decisions” version).
The problem is that
in this futuristic dimension
THE BUSINESS IS NOT ABLE TO DEVELOP AN INNOVATION
COMPATIBLE WITH THE ACTUAL NEEDS OF THE MARKET
(substantially, the problem derives from the fact that the disruptive innovation that is necessary in an era of radical change like the current one is not developed).
In summary:
● Paradoxically, as indicated by those who study the current phase of Disruption (see Clayton M. Christensen), Disruptive innovation is not at all a change based on technology – as it is for the “futuristic vision” – but it is a profound change in the life of the Customer (this is an innovation capable of developing products that are more “human-sized”, and therefore less “technological”) <see My Articles on Technologies >
● the next generation of products must be sustainable also for those who produce it: and therefore the production methods must themselves be innovated in a disruptive manner <see Synopsis of my contents about Industry 4.0/Smart Fabrication>
.
That is rather than going towards a futuristic phase, the Market (and the Society) must recover part of the of the lost qualities of life and lost business methods (and then, of course, resume a radical innovation, but that always remains “on a human scale”). In this context:
● technologies become a secondary factor (while today technological performances are the most used sales topic).
● lifestyles, as innovation proposes new practices, remain however linked to a dimension closer to that which man has lived for millennia, than to the current dimension of super-consumerism and the “Social networks” experienced as a dimension of virtual reality (this implies a new dimension of consumerism <see Collections of my articles on new modality of Consumerism>)
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Articles
● Beyond the focus on futurist goals° – In the future the current “science fiction” aspects will be abandoned, to develop products that are more suitable for men and the environment (and therefore effectively marketable).
● Misunderstanding: the future is not futuristic as one imagines it today° – Because of this we imagine future “science fiction” scenarios, characterized by “futuristic” products, with hyper-tech performances, which are in fact unsustainable.
● “Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car° – Flying Cars, Self-driving cars are a typical case of unsustainability of “futurist” projects. Here we commit the typical error of the application of the linear evolution mindset in a disruptive context (ie we try to solve a problem without trying to go to the root of this problem).
With a really disruptive innovation it is possible to have solutions to the really effective traffic problems (also in the case of the “Flying cars”).
