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That is, while the New Demand requires a “new Revolution”,
a radical change of products,

THE MAJORITY OF THE PLAYERS
CONTINUE TO APPLY THE PARADIGM
THAT HAS PRODUCED THE PROBLEMS
THEY WANT TO SOLVE !

The biggest problem is that

with that approach the current players
have put themselves in a condition where
THEY ARE NO LONGER ABLE TO ADAPT
TO THE NEW REALITY OF THE MARKET