Category: Consumerism 2.0
°Beyond the Planned obsolescence, towards a long/endless durability
Currently in the market there is the rule of developing product according to Planned obsolescence (“death by design” of the product). That is according to…
∙The misunderstanding on ecology (we need disruptive innovation in Ecology)
[Summary] Ecology is today one of the sectors in which disruption is most evident. ► IN THE CURRENT HIGHLY DISRUPTIVE CONTEXT IT IS NECESSARY TO…
The question of responsibility (and the proper functioning of the Society)
Issues related to human-made communities (Family, sports team, Society, Market, etc.) are related to the awareness in which each individual of that community acts. ….
New modality of Consumerism: the New Demand (Key of Changes #2)
To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST
^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
