Category: Marketing 2.0
°Crowd-driven Innovation/Crowdsourcing
Crowd is the basic resource of the new economy. The Principle, in terms of social sciences and the market is: the satisfaction of needs can…
°Beyond the Digital Revolution
The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…
°A real disruptive innovation radically changes the relationship with the Customer
Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….
A new role for Advertising: the need for disruptive innovation of the Model
Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…
°We don’t need new experts, but we need to integrate in design real expert: the End users
We don’t need new experts, but we need to integrate in design real expert: the End users
Trend Forecasting for the Disruption Age
Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
Business problems: the difference between original and current marketing
The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product
The wrong interpretation of the Customer Experience
With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.
*Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan (FabLab 2.0)
The Fab Labs are part of the Market that is now at sunset (a failed Model). But from some qualities of Fab Labs new Business Models can be born (and new ways of Production/Distribution).
New mode of Innovation (Key of Changes #3)
In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.
A phase of radical changes (Key of Changes #1)
We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…
^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
The problems of the current Market strategies: towards a crowd participated Marketing
CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.
