Category: New Trends
‘The New Wave of crowd-trends: an introduction to Social trends INNOVA’≈
The strategies used so far have created a “doped” Market situation that has created problems for the Customers (low product quality, excessive costs, etc.). Now, new spontaneous (Crowd-driven) Trend are arising that are in contrast with these strategies. INNOVA presents some concepts of new generation solutions.
The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
∙Innovation is intrinsically (historically) bottom-up
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
The lack of a real Innovation
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.
The need of an Ecosystem of Innovation
In the current Disruption Market phase, in which the Society is going through a period of radical change in every sector of social life…
The new dimension of work
The introduction of new tools (based, on ICT, IoT, …), and the development of new ways of social interaction and new modes of work and consumption, is inducing a virtuous circle of evolution in the Society.
The new direction of the innovation (in particular for the Automotive)
At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.
°The misunderstanding on Industry 4.0: towards Manufacturing 4.0
The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.
The role of technologies in innovation (the key is not technology)
The key to the development of technological solutions IS NOT THE TECHNOLOGY!
The quantum leap of the Market of the disruptive innovation is re-defining a role of technologies.
