Category: Big Change
The drive for change: the urgent needs of Customer
We live in a historical moment like those that preceded the phases of radical change as it was, for example, for the French Revolution: people…
Disruptive Innovation is a leap that eliminates the current Market sectors
Market sectors are not changing quickly, BUT THEY ARE CHANGING IN A DISRUPTIVE WAY In disruptivity there is no change in the current sectors of…
New modality of Consumerism: the New Demand (Key of Changes #2)
To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST
A phase of radical changes (Key of Changes #1)
We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…
