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°The hidden demand (the virtuous circle of innovation)
One of the problems of interpreting consumer needs is that in moments of change like the current one (disruption) THE NEEDS ARE MOST PARTLY HIDDEN…
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°We don’t need futurists, but a new generation of Designers
We do not need futurists. The future of Incumbents who live in the “imaginary” world,the world that “sell” to the Customer, and in which they…
Rules Of Disruptive Innovation (Table)
The Market innovation required today is Disruptive Innovation. Competitive advantage of the Product is no longer in improving the current types of products, but in…
°Beyond the Integrated Architecture: the Modular Architecture
The market is therefore in crisis because it is no longer able to sell products that provide almost entirely benefits to producers (who no longer…
˟The Over-serving/Under-serving problem of the Incumbents
One of the problems of the current Market (del Incumbents) is that in it, at the same time, the Customers are Over-served and Under-served. In…
Why the less developed areas are a great example of Disruptive Innovation
The Disrtuptive innovation, that is the quality of the new generation of products required by the new demand does not start anymore from the research…
Strategy in Tech are not dead, but extremely vulnerable
It is not that traditional strategies have no more space: in the current phase of disruption <.see Why disruptive innovation is not an option> them…
Maybe we are entering an age of change, and we must change mindset
[a replay to document by Forrester “A New Marketing Era“] “Maybe” we are entering a disruption phase, in which the meanings of terms are radically…
°Beyond the Digital Revolution
The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…
The success of the new Companies does not depend on the “Customer Experience”
The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…
AirPods noise cancellation: how innovation, to develop stunning performance, ends up becoming a danger to the life of the Customer
It is truly surprising that no one seems to realize how innovation can become dangerous for customers. The point is that innovation has always been…
°How small Startups can take customers away from big companies?
1) Startups that today put the Incumbents in difficulty – the established Business in the sector – DO NOT ENTER IN COMPETITION WITH CON BIG…
How does work change with the availability of new technologies?
In order to understand how the world of work will look in the future (the production methods, the way people work, etc.) the current technological…
The basics of the Disruptive innovation process: the Lateral thinking
In the Disruptive Age market, in order to satisfy the new Demand first of allit is necessary to redefine your mindset. In order to be…
‘Some misunderstandings about disruptive innovation
. . ● IT DOES NOT MATTER TO DO THE FIRST THINGS IN A BETTER WAY: the ongoing disruption is a quantum leap in which…
°The importance of understanding how barriers to innovation work
To understand why the barriers to innovation are placed on the market today, we must first understand why these barriers have been set by the…
Disruption overturns the methods of product development: the participated Marketing
Due to the barrier to innovation (real, disruptive) posed by the incumbents, a “bass innovation” is being developed, crowd sourcing. <see Towards a New Marketing…
China is not a disruptive market at all
China is by no meansa place in which Disruptive Innovation develops (and it is therefore destined to lose the confrontation with the Western Market in…
Why Industry leaders do not defend the new Markets of disruptive innovation
Industry leaders cannot defend the marketdeveloped by disruptors asTHIS MARKET IS PUTTING AN END TO THEIR BUSINESS (at least in their current size). Mindset and…
°The conflict between the old and the new Business model
In order to develop the new Value required by the New Demand it is necessary to develop Disruptive Innovation both in the Company (mindset and…
‘On failure of big Companies: the need to create a new Market
Some considerations about the interesting article by Salim Ismail “Is Your Company Fighting Innovation?“ . Competitors are not the problem of the disruptive innovation phase…
Big companies choose to try to follow the declining Market rather than try to understand the new Trends
“Our strong preference is to go all-in where the market is heading, as opposed to hybrids as a way to hedge our bets,” said Scott…
The problem of Market analysis with a non-disruptive mindset (not really innovative)
AlixPartners analyzes the Market incurring the error of framing the problem of innovation of the near future with the tools of the current market. That…
Decalogue of Rules of Real (Disruptive) innovation
In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…
°A real disruptive innovation radically changes the relationship with the Customer
Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….
°Beyond the Value chain: the Open Value Web
When talking about disruptive innovation it is very important to pay attention to the concepts that are used, because they can actually affect the success…
°In times of radical innovation there are no models
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of…
The West cannot think of helping the rest of the world if it cannot first solve the problem of its development Models
1) It is not possible to solve problems with the same methods and tools that created it (Einstein). The current water problem was created by…
We need intellingent people, not intelligent machines
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
