Author: LB
°Disruptive Innovation is not an innovation according to the current sense
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
‘The new post-technological market based on the ability to apply “Human factor” to low-tech
The failure of most of the current innovation strategies stems from the fact that the essence of Disruption is not yet understood: Disruption Age is…
La mia visione della Smart Fabrication (Proposta di collaborazione)
■ INTRODUZIONE Si presenta qui solo una parte introduttiva, piuttosto generica, del Progetto. Ciò per molte ragioni, la prima della quale è che è impossibile…
It is not a question of improving companies
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
°Beyond the concept of Industry 4.0
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
The Production of the future is not an improvement of the current ones
It is not a question of developing Better Processes in tomorrow’s Factories, as the market is making a disruptive change: a revolution in the business…
We need a disruptive leap in Production and Work
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
‘A NEW TYPE OF VALUE’≈
The new post-industrial market is characterized by a new type of product value: the outdated value “invented” by the producers to convince the user to purchase a product is abandoned. And the traditional form of Value-utility is recovered.
°Beyond the focus on technologies
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
°Towards a new conception of Globalization (Key of Changes #4)
The current mode of Globalization of the Market is one of the factors of the current recession. Globalization is not a problem in itself:…
New mode of Innovation (Key of Changes #3)
In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.
New modality of Consumerism: the New Demand (Key of Changes #2)
To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST
A phase of radical changes (Key of Changes #1)
We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…
The future of work (and competence)
The new economy is not made for the current big players, who are not able to adapt their mindset and structures. <see The great Firms…
Not to enhance production, but to change the Ideation/Production/Distribution paradigm
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
The nonsense of exporting a paradox (a faulty model)
The essence of the paradox of poverty in foreign countries is that we try to export a model that does not work with us, in…
∙Innovation is intrinsically (historically) bottom-up
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
The post-digital World: we need to focus on human oriented innovation
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
We need to Involve Customers in a new, disruptive way
Involving customers in the product design process:
● it is not about “selling better” the current products, but to conceive products that are able to satisfy the New Demand (we need a new “revolutionized” Marketing compared to the current one, and not to improve: it is about to develop a Value-oriented innovation – Crowd-driven Innovation).
● innovation of Marketing strategies is not an option: in a time of radical change it is necessary to interpret evolving Needs, and therefore only the Customers are able to develop, with a participated Marketing°, the products.
Not to accelerate production, but to change the Ideation/Production/Distribution paradigm
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
A re-thinking fo the Future of Innovation Methods
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
Beyond The Direct-to-Consumer Revolution
In one of the most advanced versions of Marketing (the one that best tries to understand the needs of the Customers), the Diretc-to-Consumer Marketing does…
“the new way of working”≈§
There will be a new Culture of Work in which the work will again become subordinate to everyday life. The work return to being creative (artisan): EACH WORKER WILL BE ABLE TO BRING THEIR OWN PERSONAL QUALITIES AS ADDED VALUE TO THE PRODUCT. And it will be developed IN A COLLABORATIVE DIMENSION.
about: Forrester 2019 Future of IT report
Most of the considerations on Trends (on the near future of Business) are wrong because them are based on a “linear” conception of the evolution…
Is an innovation of the current forms of Government possible?
1) THE CURRENT SYSTEM CAN NOT BE IMPROVED, BUT IT MUST BE INNOVATED IN DISRUPTIVE MODE. it is not a question of corruption, that is, of “bad guys
2) THE SYSTEM CAN NOT BE MODIFIED FROM THE INSIDE
Consumption: beyond the waste-ism
In the next phase of disruption we will arrive at a form of post-cosumism. In fact Consumerism is not a physiological dimension for the Society…
^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
The real innovation is Disruptive & Sustainable Innovation
The real innovation is Disruptive & Sustainable Innovation. Sustainability and disruptivity are both qualities of the next generation of successful products. Namely a disruptive product…
Marketing must do breakthrough, and not evolve current strategies
If you want to adapt your strategies to new trends it is necessary to understand that Marketing must do breakthrough, and not evolve current strategies….
