Author: LB
Why current Design (and hi-tech) and disruptive innovation are incompatible (the “Human factor”)
● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?
‘On failure of big Companies: the need to create a new Market
Some considerations about the interesting article by Salim Ismail “Is Your Company Fighting Innovation?“ . Competitors are not the problem of the disruptive innovation phase…
˟∙The Company Immune System: why the big Companies cannot develop real innovation
What are the reasons why the Incumbents are unable to innovate and regain sales success? . One of the reasons is the existence, within…
Big companies choose to try to follow the declining Market rather than try to understand the new Trends
“Our strong preference is to go all-in where the market is heading, as opposed to hybrids as a way to hedge our bets,” said Scott…
The problem of Market analysis with a non-disruptive mindset (not really innovative)
AlixPartners analyzes the Market incurring the error of framing the problem of innovation of the near future with the tools of the current market. That…
Why the big companies cannot innovate within them (brief)
The current Companies cannot really transform themselves. In order to respond to the new Demand it is necessary 1) to develop a new generation of…
Decalogue of Rules of Real (Disruptive) innovation
In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…
∙The misunderstanding on ecology (we need disruptive innovation in Ecology)
[Summary] Ecology is today one of the sectors in which disruption is most evident. ► IN THE CURRENT HIGHLY DISRUPTIVE CONTEXT IT IS NECESSARY TO…
°A real disruptive innovation radically changes the relationship with the Customer
Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….
The question of responsibility (and the proper functioning of the Society)
Issues related to human-made communities (Family, sports team, Society, Market, etc.) are related to the awareness in which each individual of that community acts. ….
Transparentization of the Market: products with unsustainable characteristics are at risk
We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…
A new role for Advertising: the need for disruptive innovation of the Model
Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…
°Beyond the Value chain: the Open Value Web
When talking about disruptive innovation it is very important to pay attention to the concepts that are used, because they can actually affect the success…
Paradoxically putting the focus on profits the profits end up ending
Foreign outsourcing is an excellent choice for linear innovation, but a fatal choice for disruptive innovation. The fact is that today, in a society that…
°We don’t need new experts, but we need to integrate in design real expert: the End users
We don’t need new experts, but we need to integrate in design real expert: the End users
There is no “Culture of Disruptive innovation”, but an Aptitude for innovation
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
°In times of radical innovation there are no models
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of…
Using Consultants and Agencies to develop your business is a contradiction
Using Consultants and Agencies (such as those developing App) to start and/or develop your business is a contradiction for several reasons: ● the Market today…
Trend Forecasting for the Disruption Age
Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
∙What disruption essentially is
► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.
The West cannot think of helping the rest of the world if it cannot first solve the problem of its development Models
1) It is not possible to solve problems with the same methods and tools that created it (Einstein). The current water problem was created by…
We need intellingent people, not intelligent machines
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
Business problems: the difference between original and current marketing
The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product
Why the big companies cannot innovate within them [2]
Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.
∙Why the big companies cannot innovate within them (Disruptive mindset) [1]
It is useless to try to bring innovation into companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation…
The misunderstanding on Artificial Intelligence: why AI cannot be the future of innovation
Today there is a lack of clarity about Artificial Intelligence and about the vision of the future that is proposed to us by big Companies,…
The Entrepreneur’s DNA
There are no new qualities of entrepreneurs. The problem is the lack of traditional entrepreneurs.
