Author: LB
°STARTUP CONSULTING (Disruptive Innovation Consulting)
In order to develop Disruptive innovation strategies it is necessary to understand the essence of some problems related to it. ► The incompatibility of the two forms of Innovation ► The need for a fresh start in order to develop Disruptive Innovation
Why today it is necessary to develop disruptive innovation
Obviously, it is not necessary to develop Disrutpive Innovation strategies: it is possible to successfully develop “traditional” strategies, of Sustaining Innovation. But we must consider…
“New Production/Distribution methods: Franchising-Transplant Factories”≈
We will return to a dimension that recovers many aspects of manufacturing: there will be innovative formulas such as Franchising-Transplant Factories.
A new approach for the interpretation of the needs of the Customer
In an era of profound Disruption of the Market (and of the Society) it is necessary to implement a disruption of the approach to Customer…
INTRODUCTION
TO GUIDELINES TO DISRUPTIVE INNOVATION
Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION
°Integral Innovation – Innovation Ecosystem + Crowd Innovation
In the current disruption market phase, in which the Society is going through a period of radical change in every sector of social life (and…
°The hidden demand (the virtuous circle of innovation)
One of the problems of interpreting consumer needs is that in moments of change like the current one (disruption) THE NEEDS ARE MOST PARTLY HIDDEN…
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°We don’t need futurists, but a new generation of Designers
We do not need futurists. The future of Incumbents who live in the “imaginary” world,the world that “sell” to the Customer, and in which they…
Rules Of Disruptive Innovation (Table)
The Market innovation required today is Disruptive Innovation. Competitive advantage of the Product is no longer in improving the current types of products, but in…
°Crowd-driven Innovation/Crowdsourcing
Crowd is the basic resource of the new economy. The Principle, in terms of social sciences and the market is: the satisfaction of needs can…
Guidelines [3]: Table for Assessing Disruptive Innovation
Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.
°Beyond the Integrated Architecture: the Modular Architecture
The market is therefore in crisis because it is no longer able to sell products that provide almost entirely benefits to producers (who no longer…
°Beyond the Planned obsolescence, towards a long/endless durability
Currently in the market there is the rule of developing product according to Planned obsolescence (“death by design” of the product). That is according to…
Guidelines [1]: Basic Q&A on Disruptive innovation
We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….
Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation
INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS) Today, most of the big Companies’ strategies are bankrupt….
˟The failure of Hybrid innovation (Disruptive + Sustaining Innovation)
In developing a strategy of Disruptive innovation WHEN EVEN JUST A PART OF THE “OLD RULES” IS INTRODUCED, CONDITIONS ARE CREATED FOR THIS STRATEGY TO BE A FAILURE. Even when there is a potentially winning idea at the base of the product, if in the strategies a key element of the declining Market is introduced (Sustaining Innovation), the product cannot develop its potential in the nascent Market.
This because the two forms of innovation that we seek to integrate ARE TOTALLY DIFFERENT (“opposite”)
(the mindset of the two types of people operating within the Company is substantially different). CASE: Hybrid – John Deer
˟The Over-serving/Under-serving problem of the Incumbents
One of the problems of the current Market (del Incumbents) is that in it, at the same time, the Customers are Over-served and Under-served. In…
°Sustainable Innovation
Today, Sustainable innovation is wrongly conceived as a quality of correctness. An ideological level in which the focus is placed on issues apparently of Social…
Why the less developed areas are a great example of Disruptive Innovation
The Disrtuptive innovation, that is the quality of the new generation of products required by the new demand does not start anymore from the research…
Strategy in Tech are not dead, but extremely vulnerable
It is not that traditional strategies have no more space: in the current phase of disruption <.see Why disruptive innovation is not an option> them…
The new Value proposition: the problem of ethical (ideological) values
The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…
Maybe we are entering an age of change, and we must change mindset
[a replay to document by Forrester “A New Marketing Era“] “Maybe” we are entering a disruption phase, in which the meanings of terms are radically…
°Beyond the Digital Revolution
The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…
The success of the new Companies does not depend on the “Customer Experience”
The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…
AirPods noise cancellation: how innovation, to develop stunning performance, ends up becoming a danger to the life of the Customer
It is truly surprising that no one seems to realize how innovation can become dangerous for customers. The point is that innovation has always been…
