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Series of Articles*

– Innovation: About Innovation (4) – Innovation: Culture of Innovation/Intuition (5) – Innovation: FuturisticGoals & Sustainable Products (5) – Innovation: GUIDELINES for an analsysis of…

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How C. Christensen revised his initial thesis on Disruptive innovation

The fact is that C. Christensen has revised his initial thesis on Disruptive innovation in “Competing against luck”, a book in which he explains how…

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Posted in . Automotive Mobility 2.0

For a truly sustainable Mobility

Today there is no truly sustainable approach to Mobility, so – it is “too-short-blanket-problem” – solving problems for one type of people, others are created…

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Posted in Disruptive Innovation

C. Christensen and Purpose business (Job to be done)

The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the…

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Evolving Needs

In times of rapid change, the needs of consumers are constantly evolving. That is, the Users, using innovative products (which allow new ways of satisfying…

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The misconception about Disruptive Innovation: the testimony of C. Christensen

It is difficult to understand how we continue TO MISUNDERSTAND CHRISTENSEN’S IDEA, CITING THE THESIS OF THE FIRST BOOK THAT HE HIMSELF RADICALLY CHANGED. Disruptive…

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Mobility: What Mobility requires

The new Demand for Mobility requires non-hi-tech products, BUT SIMPLE PRODUCTS, FOR PERSONAL USE, producible at low cost. LiteMotive: the new future of Mobility

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Lettera per Guido (02 2020)

Il mio proposito è di fare chiarezza sugli equivoci a proposito della Disruptive Innovation (dell’innovazione in generale).  Penso infatti che gran parte dei problemi del…

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Why doesn’t Disruptive Innovation work for most of the Market?

Today the market is in crisis, and there is talk of getting out of this situation: <see an in-depth analysis of the following points in…

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²New modality of Consumerism: the New Demand (Key of Changes #2)

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˟Why the current concept of Disruptive Innovation is mostly false (the importance of Clayton Christensen’s work)

Today there are two “parties” of the Market that act in different directions of Innovation (Sutanining and Disrultive), but apparently there is no real awareness…

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Disruptive innovation in practice [intro]: the point on Disruptive Innovation

Today we live in a very critical condition for the Market: the established Business survivesonly thanks to typical expedientsof the Market phase in declineand not…

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Posted in Culture

Disruptive Innovation in practice [2]: proof of the validity of the Disruptive innovation – the “resistance” to innovation

Today we read (increasingly often) that Disruptive Innovation is not what Business really needs. Or even we hear that the principles of Disruptive Innovation are…

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Posted in Culture

Disruptive innovation in practice [3]: the charade of the Disruptive Innovation

Companies are prisoners of the same narrative with which they deal with customers. . The fact is that the incumbents have created a cultural dimension…

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## INTRODUCTION TO DISRUPTIVE INNOVATION ( SINOSSI GENERALE DEI TESTI) [home SYNOPSIS]

The situation today is paradoxical: things go wrong but AS FAR AS THE BIG PLAYER DOES SOMETHING TO IMPROVE THE SITUATION THINGS DO NOT IMPROVE…

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~ CRITICAL POINTS OF INNOVATION (Disruptive and Sustaining Innovation)

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°Synthesis of Table for Assessing Disruptive Innovation

The various positive and negative characteristics of Innovation are summarized in the GUIDELINE for an analsysis of Business innovation documents of TrendInsights. And in particular…

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Connection to the Value Web (Value Chain of new generation) ~

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Disruptive innovation in practice [1]: what are the criteria for evaluating Disruptive Innovation?

The redefinition of the term Disruptive by its “inventor” the essence of Disruptive Innovation it’s not disruption (disorder, destruction) But it is THE “USEFUL VALUE”…

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‘The automotive crisis in India

The problem of India’s automotive business is the problem of global automotive business: they have exploited forms of sustaining innovation and the relative success has…

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²Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

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²The difficulty of understanding (to explain) the concept of radical change (disruptive innovation)

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Posted in . Technologies

How “revolutionary” Disruptive Innovation is: a new concept of Smartness and Connected

We must first remember that the Innovation evolved in two phases: 1. a linear innovation (also called Sustaining Innovation) in which the improvement of technologies…

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Is the Disruptive innovation theory founded?

The problem is not whether the theory of Disrutpive Innovation. But it is “if a radical innovation (which is called in different ways, and also…

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°The confusion about the term Disruptive Innovation

The problem does not seem to be the fact that there are too many definitions. Although, in fact, initially Christensen wanted to make a too…

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Limits in current interpretations of disruptive innovation~

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°The current situation of Disruptive Innovation

I think it is necessary to clarify that: 1) today there is very little  Disrutpive Innovation – what there is is an application by a…

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°Redefining Design Thinking: the Emphatic Design

What is needed today is a Disruptive Innovation of Thinking More than a thinking in the ways currently adopted, we need a new way of…

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Niche of non-consuming as new Market segments~

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