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ORDINARY FORMS OF INNOVATION
TODAY ARE PEDDLED FOR DISRUPTIVE INNOVATION.
The result is that
A DIMENSION OF THE RUINOUS BUSINESS IS DEVELOPED.

[ read more ]

See GUIDELINES TO DISRUPTIVE INNOVATION

Some rules of the new market

[link to Reasoned Indexes of my Articles]

In the current futuristic dimension
THE BUSINESS IS NOT ABLE TO DEVELOP AN INNOVATION
COMPATIBLE WITH THE ACTUAL NEEDS OF THE MARKET.
The Market (and the Society) must recover part of the lost qualities of life and lost business methods
<My articles on Futuristic Vision (and Artificial Intelligence)>
The key to the development of technological solutions
IS NOT THE TECHNOLOGY !
The success of a product
NO LONGER DEPENDS ON AN IMPROVEMENT IN TECHNOLOGIES,
but on an addition of
MORE VALUE (VALUE-USEFUL) TO THE PRODUCT.
<My Articles on Technologies>
It is no longer possible to understand the new Demand
with traditional marketing tools,

IT IS NECESSARY TO RADICALLY INNOVATE THE MARKETING ITSELF.
Crowd-ization: Customers must be integrated into
Design (taylor-made products) and into Production processes.
<My articles on Marketing 2.0 (Crowd-driven market)>
The current changes concern not only the product,
but everything connected to it.
Today it is necessary a rethinking of the
● why of a product
● ideation/design process
● production/distribution process.
<Synopsis of my contents about Industry 4.0/Smart Fabrication>
There is a lot of confusion about Trends:
there are interpretations of a completely opposite sign.
At the basis of everything there is
a semantic question, of meanings of terms.
<My Articles on Misunderstandings about innovation>
THE CURRENT CONCEPTION OF INDUSTRY 4.0
DOES NOT REPRESENT A REAL INNOVATION AT ALLl.
A radically new concept of product is needed,
and a new concept of Production and Distribution must be born.
<My Articles on Industry 4.0 (Corporate Innovation)>
There will be a new Culture of Work:
The work return to being creative (artisan)
EACH WORKER WILL BE ABLE
TO BRING THEIR OWN PERSONAL QUALITIES
AS ADDED VALUE TO THE PRODUCT.
<My Articles on Work 2.0>
In the current profound and rapid changes
it is necessary to completely redefine products and Company
by adopting a radically new form of innovation.
<My Articles on New Form of Innovation (Disruptive Innovation)>

Featured Contents

A selection of some of the most significant articles of TrendInsights.
[ see below ]

Some rules of new Market

Some rules that must be followed to develop effective strategies in the new Disruptive Innovation Market.
[ see below ]

INNOVA Inventions

TrendInsights works in synergy with INNOVA: a new generation of solutions that follows the new paradigm of disruptive innovation. INNOVA is looking for Partners.
[ see Site ]

Governance Consulting/Advising

Consulting activity of Luca Bottazzi in the Government/Public Administration sector. Disruptive innovation of public sector tools and processes (and Smart City).
[ see Site ]

Introductory Articles

Collection of Articles

● ►§ INNOVATION REDEFINED

● § Innovation: Beyond Fake Innovation

● § INNOVATION MISUNDERSTANDINGS: how today the innovation proposed by the Big Players inevitably leads to the failure of the strategies

● *FEATURED

● ►§ DISRUPTION / DISRUPTIVE INNOVATION

● §Production 4.0

● §Corporate 2.0

● § Industry 4.0°

● §Trend Forecasting

● ►§ MARKETING 2.0

● §Sustanability

● §Consumerism 2.0

● §Work2.0

● §Product 2.0 (disruptive)

● ►§ TECH 2.0

● ►ç MY TRENDS

● §Government 2.0

● §Social Ideology

● §West Crisis

● çBeyond Obsolete Models

● §Intuition

● §Culture

● çIncumbents Failure

● §Biz Models 2.0

● §Politics2.0

● §Society 2.0

Key Topics Indexs

● Social Impact

● Smart Fabrication°

● Modular Systems

● Marketing 2.0

● çPoverty

● ► NEW DEMAND

● ► INNOVATION: DEFINITION

● #Status Quo Protectionism

● #Smart City

● #Production 2.0 / Smart Fabrication

● #Product obsolescence

● #Product 2.0 (disruptive)

● #Politics 2.0

● #ParticipatoryGovernance

● #ParticipationMarketing

● #New Values

● #New Biz Models (New Paradigm)

● #New approach to Technologies:

● #Mobility 2.0 / Smart Mobility

● #Human Factor

● #Futurism/Hi-Tech

● #Fake Innovation, Innovation Inadequacy

● #Entrepreneurship

● #Education 2.0

● #Ecology

● #Disruptive Mindset

● #Disruptive Innovation

● #Digitalization

● #Customer to Prosumer

● #Corporate Innovation

● #Big Data/Analytic Marketing

● #Automotive 2.0

● #Automation 2.0

● #Artificial Intelligence

Main Articles [ordered by Date]

Featured Articles

Luca Bottazzi was ● Business Innovation Consultant ● owner of Web Agency.

And it is currently ● Smart Innovation Consultant for Governance and Public Administration >

He is also the author of analysis and reflections on modern Democracy, developing in this regard Vision and Mission original that represent a novelty in the sector (see “Beyond Social Democracy”, “Introduction to Direct Democracy”, “Towards a Welfare 2.0”). >

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